The new season of ESPN enshrinees the ESPN Sports Power Index, which will help people make better informed purchasing decisions and help brands find better ways to target their audiences.
The Power Index has been developed as part of ESPN’s effort to provide better information about consumers across the industry.
The index is designed to give consumers a better sense of where they stand in the consumer power rankings and help brand executives and analysts better understand their markets.
The index is based on consumers’ spending patterns across different sports, such as football, basketball, baseball, hockey, college football and NASCAR, among others.
Consumers can access the index through ESPN’s consumer dashboard, which also includes the consumer spending information for each sport.
For the latest information on the new season, be sure to visit ESPN.com/powerindex.
The ESPN Power Index was created to help brand leaders better understand consumer preferences and reach out to consumers more effectively.
The data is updated every Friday morning, so it is helpful for brands and advertisers to get a better idea of how consumers are spending their time.
Consumers are more likely to shop online, play mobile games, watch movies or go on vacation if they know what they’re buying, said Nick Harker, VP of consumer insights and measurement at ESPN.ESPN enshinees the Power Index with the help of data from the Nielsen Media Research Center and consumer-centric brands like Nike and Walmart.
The rankings are based on a combination of data and analytics, which is how the brands are able to identify consumer preferences.
The company is using data to inform its advertising and marketing strategies, which include marketing and research that help brands better understand consumers and help them build brand value.